Engagement Stream - Emails vs. Programs | Community
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A
Anonymous
April 24, 2015
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Engagement Stream - Emails vs. Programs

  • April 24, 2015
  • 2 replies
  • 1514 views
I'm wondering is there a benefits to have default programs inside of an engagement stream vs. using emails. See the screen shot below. Or should we always just use emails in the steams? What is the easiest - but also most beneficial for reporting purposes?


 
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Best answer by Kenny_Elkington
Hi Kelley,

The only added use of programs as nurture stream items is if you need to apply additional flow steps as part of a cast.  If the only functionality of your programs is to send an email, than it is far simpler to add emails directly.

2 replies

Kenny_Elkington
Adobe Employee
Kenny_ElkingtonAdobe EmployeeAccepted solution
Adobe Employee
April 24, 2015
Hi Kelley,

The only added use of programs as nurture stream items is if you need to apply additional flow steps as part of a cast.  If the only functionality of your programs is to send an email, than it is far simpler to add emails directly.
A
Anonymous
April 29, 2015
In discussions with Marketo I learned that if you want your reporting success metrics to align in RCE using programs vs. emails is a better choice. Therefore I'll being utilizing programs.
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