Skip to main content
A
Anonymous
January 23, 2014
Question

Engagement Programs for Nuture Campaigns - Standard Progression Statues

  • January 23, 2014
  • 2 replies
  • 859 views
I am setting up my 1st nuture email campaign using the Customer Engagement Program Engine;  It will only consists of 3 emails over a 6 week period;  What are the common progression statuses that are usually used for this type of campaign?  I was just going to keep it simple and have Member, Email 1, Email 2 and Email 3 so as to track each person's deliverinablity of the emails?

Any suggestions or ideas out there that others have used for something like this?
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

A
Anonymous
January 23, 2014
Debbie, when you set up a nurture campaign it comes predefined with a set of statuses that should work well to start.

To check what those are, drag in a Change Program Status  in the flow step of a smart campaign, and open the drop down in the New Status: field.

https://community.marketo.com/MarketoArticle?id=kA050000000LAASCA4

Josh_Hill13
Josh_Hill13
Level 10
January 23, 2014
The default for Engagements is Member and Engaged (when that person reaches a score).

It is possible to create a new Engagement Channel and add statuses of your choosing. Take a look at the old Nurture Program statuses or base them on what you want out of the lead:

Member
Engaged
MQL
SQL
Won
Lost

If you are going to extend this nurture program over time, Engagements is a good idea. If you think this will be a one time run,then you might as well use a basic drip.
http://www.marketingrockstarguides.com/lead-nurturing-marketo-1156/


    Terms & ConditionsAccessibility statement

    Loading footer...