Engagement Programs - A/B Testing | Community
Skip to main content
Andrea_Lechner
Andrea_Lechner
Level 2
July 1, 2013
Solved

Engagement Programs - A/B Testing

  • July 1, 2013
  • 12 replies
  • 3605 views
How is the best way to incorporate A/B email testing within the Engagement Module?

The best solution I can figure out is to direct that email to a program's smart campaign and let the smart campaign do the 50/50 email split testing.

Am I missing a better way?  Thx, Andrea
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by
That is exactly how you will do it!

12 replies

Show previous replies
A
Anonymous
September 16, 2013
Do you have the campaign in a program? It has to be in a program to be added to the stream, and only one per program. So if you need to make 9 different campaigns to do A/B testing on 18 different emails, you need to make 9 different programs.

Also, check and make sure that the smart campaign criteria (smart list) is something that will pull the leads in (ex: member of engagement program: prospects, stream: early).

Then be sure and activate the program in the stream.

Hope this helps!
A
Anonymous
March 1, 2016

I believe this information is well out of date and this discussion should redirect people to read - https://nation.marketo.com/message/117630#comment-117630 

Terms & ConditionsAccessibility statement

Loading footer...