We're ready to start an engagement program, but need to better understand how to skip a week of content.Our 12-week program is the following: Week 1 > Content Week 2 > Content Week 3 > Content Week 4 > No Content (skip) Week 5 > Content Week 6 > Content Week 7 > Content Week 8 > No Content (skip) Week 9 > Content Week 10 > Content Week 11 > Content Week 12 > Content What is the best approach? How do we accomplish this?Nick

A

Anonymous

Question

Engagement Program - Skip a Week

Forum|Forum|12 years ago
June 9, 2014
2 replies
870 views

We're ready to start an engagement program, but need to better understand how to skip a week of content.

Our 12-week program is the following:

Week 1 > Content
Week 2 > Content
Week 3 > Content
Week 4 > No Content (skip)
Week 5 > Content
Week 6 > Content
Week 7 > Content
Week 8 > No Content (skip)
Week 9 > Content
Week 10 > Content
Week 11 > Content
Week 12 > Content

What is the best approach? How do we accomplish this?

Nick

Marketo

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A

Anonymous

You can 'Pause' leads in an engagement program.

https://community.marketo.com/MarketoArticle?id=kA050000000LAYyCAO

Hope this helps.

Rajesh

Josh_Hill13

Level 10

You can have a listen campaign handle that transition, OR

anytime someone hits Email 3, pull them into an Empty Stream via a Transition Flow, then Wait 6 days, push back into Stream 1.

You can do this with a smart campaign or a Transition.

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