Engagement Program report using nested Programs in Stream

Hey Macarena,

I created a new blank engagement program and added a program with a smart campaign that has sent tons of emails for us overtime. After adding the program campaign, the dashboard was unaffected.

This leads me to believe that the engagement program dashboard will only show results for casts that were executed in your engagement program, not outside of it. May be worth verifying with MKTO support, but if your assumption of the campaign metrics showing in the dashboard were true, the dashboard should change its metrics immediately when the new program campaign is added, which did not occur when I just tested. Another thought, the engagement program dashboard would be almost useless if if included campaign sends outside of the program.

Hope this testing helps!

Sincerely,

Keith Nyberg

Most people who use child programs do so to include additional logic for each send (something that can't be done with simple emails) and to give a more granular level of attribution - at the child program level - for any sort of engagement.  We're in this boat.  And because we report at the child program level - and use the EP just to help automate some of the processes better (moving members in, sending on a regular cadence, transition to different streams, etc.), the dashboard is meaningless to us.  Especially the engagement score.  Don't forget the engagement score - when using child programs - is based on program membership and success status, not email interaction (clicks, opens, unsubscribes).