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Brett_Carpenter
Brett_Carpenter
Level 3
November 19, 2019
Question

Engagement program - change subject line within stream

  • November 19, 2019
  • 1 reply
  • 3679 views

Hi braintrust! 

I'm trying to figure out how to implement this (and could not figure out how to put it in the title). 

Basically, here's the layout I want: 

Stream 1 - Email 1 - Subject line 1

  • If opened- move to Stream 1 - Email 2
  • If unopened - stay on email 1, try subject line 2

I just can't think of how to implement this without having a ton of streams. 

Thanks! 

Brett

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1 reply

Josh_Pickles
Josh_Pickles
Level 5
November 19, 2019

Hi Brett,

One way to manage this is within a Default Program that is local to the Engagement program.

Your Default Program would house your two emails, and could have either a single or multiple Smart Campaigns to manage the send of Email 1 - Subject Line B.

e.g.

> Engagement Program

     > Default Program

          > Email 1 - Subject Line A

          > Email 1 - Subject Line B

          > Smart Campaign 1 - Send Email 1 - Subject Line A

Once you've got that set up, simply drag the Default Program into your stream and select the Smart Campaign to trigger Email 1 - Subject Line A send and you should be fine. 

Just make sure that the Smart Campaign 1 - Send Email 1 - Subject Line A is making people members of the Default Program - this is how Marketo knows a person has been sent the email and it will prevent it from being sent a second time.

    Brett_Carpenter
    Brett_CarpenterAuthor
    Level 3
    November 19, 2019

    Thanks for this. It's definitely helping. 

    Another question - If opened, how would I ensure the move to email 2 in the stream and not Email 1 subject line 2?

    Josh_Pickles
    Josh_Pickles
    Level 5
    November 19, 2019

    Using the Send Email flow step, make sure you add in a choice and use the Not Opened Email variable.

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