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January 2, 2015
Question

Engagement Engine - Getting Started

  • January 2, 2015
  • 2 replies
  • 911 views
Hi:

I have read thorugh all of the e-books and associated information on Engagement Marketing and the Engagement Engine. I get it. It all make clear sense conceptually. I now want to get started with implementation but it seems a bit daunting. Can any of you suggest any Marketo tools that I can use to get started on the actual implementation - procedures and tips for getting things up and running? It'e time to move from the conceptual to the actual.  Any insight would be appreciated.

Pau
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2 replies

January 2, 2015
Hi Paul,
If you go to Marketing Activities, click New ---> Import Program and select the "Marketo Best Practices" subscription, you will be able to import the program called 'ENG YYYY-MM [Basic Drip Nurture]'. This is a great template that should give a good idea of how Engagement Programs are usually set up. From there, you can customize it to your liking.

Best,
Will
Aqeel_Akbar
Level 4
January 2, 2015
I don't see this in our instance, is there a way to make it visible?