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Danni_Holleran
Danni_Holleran
Level 2
May 5, 2016
Question

Encoding URL - Marketo Token

  • May 5, 2016
  • 1 reply
  • 3480 views

Hi all - I am hoping someone can help me understand how URL encoding works in Marketo.

We have a trial download link somepathtoaem.ca.com./someotherpath/download.html?email={{lead.Email Address:default=email address}}

I went ahead and checked the HTML Encode Tokens in Field Management.

I understand that URL encoding is not exactly the same as HTML encoding so I am wondering if this will encode the URL correctly or not?

So in the event our token populates with an email address, something like betty.ann+001@gmail.com is there anything special I need to do to make sure it encodes the '+'?

Thank you!!

    1 reply

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    May 5, 2016

    You can't automatically URL-encode the output, assuming the token is being output into an email (not an LP) unless you use email scripting.

    I assume the destination LP is not Marketo-hosted, right? (Otherwise there'd be no reason to include the email in the link at all.) If you own the code on the destination LP, you can simply have it use standard (non-form) decoding and then the + sign will be taken literally, as you want.

    Another alternative is to pass the email address in the pathname rather than the query string (somepathtoaem.ca.com/download/user+001@example.com//somepathtoaem.ca.com/download/user+001@example.com) because + is always literal in the path (of course, the server would have to know to look in the path).

    Still another alternative is to redirect via a Mkto LP, where you have fuill control over formatting.

      Danni_Holleran
      Danni_HolleranAuthor
      Level 2
      May 18, 2016

      Thanks, this is really helpful. Cheers!

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