Emoji support in subject lines of emails!

We already support this, somewhat. In subject lines, we don't let you use all types of emojis that you could inside of an email. We only allow you to use text symbols that have default emoji representations of them. For example, if you enter most these symbols ☂ Symbols — CopyPasteCharacter.com in a subject line, the recipient's email client will pick the correct emoji character to represent it. We do this to ensure that the subject line will display well, regardless of email client.

Also see this unicode page: Emoji Default Style Values

I don't understand why this "Idea" is in category "Already has it (Partially)"; that categorization is inaccurate.

The ask here is for Marketo to support Unicode Version 8.0 character sets throughout the product. Text symbols are NOT emoji. True emoji characters are part of the Unicode Standard, see here: http://www.unicode.org/versions/Unicode8.0.0/UnicodeStandard-8.0.pdf

Some other ESPs are perfectly capable of sending emails with Emoji characters. Here are a few:

Campaign Monitor: How To Use Symbols in Email Subject Lines | Campaign Monitor

Mail Chimp: How We Set Up Emoji Support for Subject Lines | MailChimp Email Marketing Blog

This feature is also supported by Hubspot and Pardot.

This is one of 3 ideas asking for the same thing, that should be merged in the ideas portal by Marketo Product management. Because Marketo Product Management has inappropriately marked this feature as "already have it", Marketo users are prevented from voting up this feature request.

Here is a video demonstrating the lack of UTF-8 character set support in Marketo:

marketo support - UTF-8 characters being lost - YouTube