Embedded Marketo form not capturing Acquisition Program? | Community
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Anonymous
June 29, 2015
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Embedded Marketo form not capturing Acquisition Program?

  • June 29, 2015
  • 2 replies
  • 3596 views

Hey all,

We recently embedded some Marketo forms on our Wordpress blog, to encourage readers to check out some of our long-form content. However, I've noticed that some new leads coming through these forms aren't getting their Acquisition Program populated to these content programs.

Is this normal behavior, or am I missing something? All leads are correctly flowing through the campaign, and their Progression Status is being set to Engaged. So they are a member of the program, and the SFDC program, but new leads aren't getting Acquisition Program Name populated... any ideas?

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    Best answer by Josh_Hill13

    Sometimes you need to make the Acquisition Program Name explicit using a Change Data Value in the flow.

    Are you sure these leads are net new and acquired by to this program?

    Is the form inside the Program or outside the Program?

    2 replies

    Josh_Hill13
    Josh_Hill13Accepted solution
    Level 10
    June 29, 2015

    Sometimes you need to make the Acquisition Program Name explicit using a Change Data Value in the flow.

    Are you sure these leads are net new and acquired by to this program?

    Is the form inside the Program or outside the Program?

    A
    Anonymous
    June 29, 2015

    Josh Hill​ the form is inside the program.. the New Lead's source is Web Form fillout, and it indicates the ebook form. I added a step in the flow, but I didn't think that would be necessary if it was a Marketo form.. that seems a little strange to me. Should I submit a case?

    A
    Anonymous
    June 29, 2015

    In my experience, you do need to add this step.

    Atcore_ApS
    Atcore_ApS
    Level 1
    September 25, 2015

    I've experienced the exact same thing. I started noticing the issue, because the programs that are using forms that are embedded on our website, did not produce any new names, and I saw that all leads that fill out the embedded forms (that are program local), do not get acqusition program set automatically.

    The opposite is true for all the programs that are capturing leads through landing pages in Marketo, and they are all using a global form.

    I've added two new flow steps that checks if acquisition program is empty, and assigns the specific program to acq. program if it is. The same thing goes with acquisition date (NB!)

    Atcore_ApS
    Atcore_ApS
    Level 1
    September 25, 2015

    It appears that acquisition date is automatically set when acquisition program is set, so no need to set this as it's own separate flow step.

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