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November 17, 2015
Question

Emails delivered but not received !

  • November 17, 2015
  • 3 replies
  • 3863 views

Hi,

We face up a new issue : we have in our campaigns many emails delivered correctly (Marketo dashboard, "activity type : email delivered") but none received by our targets.

We figure it out because few of them told us when we talked them about the last emails sent.

So, we sent emails, detected by Marketo as received but it is not the case.

Please, any ideas ?

Many thanks

Alexandre

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3 replies

Dan_Stevens_
Level 10
November 17, 2015

"Delivered" simply means the server on the receiving end successfully received the emails.  Often times when spam is detected (which varies based on how the spam filters are configured at each organization), the email servers won't even route the emails to the intended users. 

November 17, 2015

Did you also receive a bounced email shortly after the email was delivered (on their activity log)?

November 17, 2015

Thank you Dan and Josh !

Indeed, there was no soft or hard bounce notification. And the receivers did not get the emails even in the spams..

November 17, 2015

I think indeed as Dan said it's a problem of strenght of the firewall of companies... more or less strong.

How could we fight that ? Without asking for the contacts to whitelist us !!!

November 17, 2015

Well my though was shot down which is good.

The only thing that I would test now is to clone the campaign you were sending but modify the smart list so that it sends your your own personal test lead.  I'd suggest using an email address outside of your company's and give the campaign a run.  We've had some issues in the past where this was helpful in our ability to understand the issue.  If the issue doesn't present itself then I'd reach out to Marketo in a case to get some clarification.

But yes - Dan is correct as we are seeing companies strengthen their filters and start to limit some of our deliverability.