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Anonymous
August 22, 2014
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Email Tracking within Engagement Programs

  • August 22, 2014
  • 3 replies
  • 1847 views
This has to be easy and something I'm just overlooking but within an engagement campaign, how do I track email opens/clicks/etc?
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Best answer by Dan_Stevens_
Marketo just recently added a new report called "Engagement Stream Performance Report".  This is similar to the Email Performance Report, but has some additional fields and is grouped by stream.

3 replies

Dory_Viscoglio
Dory_Viscoglio
Level 10
August 22, 2014
Hey Greg, you can do an email performance report. If you create it as a local asset to the engagement program, then it will automatically select the emails that are contained within that program.

That should show you what you're looking for. 
Josh_Hill13
Josh_Hill13
Level 10
August 22, 2014
You can also modify the Engagement Channel to include 

Opens
Clicks

as part of the Progression Statuses. Then you'd add corresponding triggers to monitor those.
Dan_Stevens_
Dan_Stevens_Accepted solution
Level 10
August 22, 2014
Marketo just recently added a new report called "Engagement Stream Performance Report".  This is similar to the Email Performance Report, but has some additional fields and is grouped by stream.
    A
    Anonymous
    August 21, 2015

    This reportis a great overview, but how do I use this to drill down to actually see who's opened the email and clicked the links?

    Dan_Stevens_
    Dan_Stevens_
    Level 10
    August 21, 2015

    You need to manually create Smart Lists to view detailed data.  Report drill-downs has been a feature request from many for years now.  I've heard Marketo is doing some enhancements on the reporting - hopefully this will be one of them.

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