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Colin_Mann
Colin_Mann
Level 4
April 21, 2016
Investigating

Email subject line testing

  • April 21, 2016
  • 2 replies
  • 2232 views

It would be great to have a subject line guidance tool within Marketo itself. Whilst we can use the excellent A/B testing capabilities most users today are going to third party websites such as Over 4 Million Subject Lines Tested. #1 Free Tool for Email Marketing - SubjectLine.com  and other websites to get email subjects tested and evaluated (against criteria such as length, words, mobile suitability etc). If we could instead easily do that within the platform that would be useful.

In addition if Marketo could use all of the valuable data gained from email over the years and somehow plug that into the guidance that would be even better.

    2 replies

    Justin_Cooperm2
    Justin_Cooperm2
    Level 10
    April 22, 2016

    We're planning to add a length counter to warn you when the subject is greater than the recommended length. But, do you really think the other stuff is useful? I would like to see data backing up the claims about what works and doesn't in a subject line. I think it really depends on the audience. We try not to add features to the product that aren't based on proven methodologies.

      Colin_Mann
      Colin_MannAuthor
      Level 4
      April 22, 2016

      I think if it could be based on evidence then yes it would be useful. If it's just opinion about Best Practice then no. I realise that evidence based testing is very very difficult to achieve across a community. The length counter would be a good start though.

      K
      kh-lschutte
      February 6, 2020
      No text available
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