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Hank_Hansen
Level 5
January 20, 2017
Solved

Email Reply Analysis Strategies

  • January 20, 2017
  • 1 reply
  • 3535 views

We'd like replies received in response to Marketo emails to be recorded in a way that would allow us to efficiently analyze the content in the email replies. One method would be to place rules in the email client that is receiving the email replies to forward the replies to a destination email address that would archive all the replies for analysis.

I'm curious what some other approaches might be? Ideally without requiring manual action for each email reply received. We do use Salesforce and will start using Sales Insight but logging inbound email replies in Marketo using Sales Insight appears to be a manual step.

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Best answer by Josh_Hill13

Marketo does not do this. You need a tool like Siftrock. Pretty easy to setup.

1 reply

Josh_Hill13
Josh_Hill13Accepted solution
Level 10
January 21, 2017

Marketo does not do this. You need a tool like Siftrock. Pretty easy to setup.

Hank_Hansen
Level 5
January 23, 2017

Thanks Josh. I'll take a look.

Jonny_Corlett
Level 2
April 19, 2021

Siftrock is now part of Drift - venturebeat.com/2018/09/04/drift-acquires-siftrock-to-power-its-new-sales-and-marketing-assistant/