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Ronda_Vye
Level 2
April 13, 2017
Question

Email read rates / engagement rates

  • April 13, 2017
  • 1 reply
  • 1392 views

I have been reading about email read rates and very interested in understanding if there is a way within Marketo to calculate the amount of time some is on the email or another software technology that would integrate to give me this data.  

I typically use ctr as my engagement indicator but very interested in this new metric. Anyone have thoughts?

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1 reply

Dan_Stevens_
Level 10
April 13, 2017

Similar to the engagement metric in EmailOnAcid dashboards: