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Anonymous
April 23, 2014
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Email Programs and A/B Test

  • April 23, 2014
  • 1 reply
  • 801 views
Hello,

I'm in the process to create an email program to promote a survey. However I would like to do an A/B test on the subject line. I have set up the A/B test, the process is pretty straightforward but I have a question:
Do I need to create two emails with two separate subject line  or the program will change the subject line automatically  according to the winner?

Thanks,

Fabrizio 
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Best answer by Josh_Hill13
No you need 1 email and then you get to choose the subject lines and the winning criteria.
https://community.marketo.com/MarketoArticle?id=kA050000000LC8ACAW

You could of course setup two emails and ask Marketo to do that too.

1 reply

Josh_Hill13
Josh_Hill13Accepted solution
Level 10
April 23, 2014
No you need 1 email and then you get to choose the subject lines and the winning criteria.
https://community.marketo.com/MarketoArticle?id=kA050000000LC8ACAW

You could of course setup two emails and ask Marketo to do that too.
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