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Stephanie_Berr1
Stephanie_Berr1
Level 2
June 8, 2017
Question

Email Preview & Testing Tool?

  • June 8, 2017
  • 6 replies
  • 9628 views

Can anyone recommend a tool to test and preview email formatting for the major email service platforms on desktop, tablet, and mobile.

    6 replies

    Chris_Saporito
    Chris_Saporito
    Level 7
    June 8, 2017

    Marketo offers an Email Delivery Power Pack that does a great job for email previewing/rendering as well as inbox placement. You can test your email across many ESPs and devices. This also will give you recommendations to optimize the email and populates the updated HTML for you to drop into your email.

    Dan_Stevens_
    Dan_Stevens_
    Level 10
    June 8, 2017

    The best value for your money is Email-on-Acid: https://www.emailonacid.com/email-testing

    Litmus is the leader in this space, but more expensive than EoA: Litmus: Email Marketing, Email Design & Email Testing Tools

      cjdst273
      cjdst273
      Level 4
      September 19, 2017

      Hi Dan, the Marketo Email Deliverability PowerPack is around the range of $3800/year and I see that Email on Acid (Basic Package) is only $49/mth, so less than $600/year... that is a big difference in price from the Marketo Email Deliverability PowerPack. Have you used both and do you have a preference over one?

      Dan_Stevens_
      Dan_Stevens_
      Level 10
      September 19, 2017

      Hi Leanne - we never used Marketo's solution, so it would be difficult for me to provide a comparison.  I suspect that they offer a bit more on the deliverability side.  If it's email preview (and some testing) that you're really focused on, you can beat EoA.  

      Darrell_Alfons2
      Darrell_Alfons2
      Level 10
      June 8, 2017

      +1 for Litmus! Love it.

      David_Gaible
      David_Gaible
      Level 5
      June 8, 2017

      @Chris Saporito​ - isn't the Marketo Email Delivery Power Pack powered by Litmus? I think I remember hearing that. Either way, I'll provide another recommendation for the Marketo tool.

      Dan_Stevens_
      Dan_Stevens_
      Level 10
      June 8, 2017

      Marketo uses a white-label version of 250ok (and I believe 250ok uses Litmus): 250ok | Email Analytics & Deliverability

      Essentially, there are two native providers of inbox preview: Litmus and EmailOnAcid

        David_Gaible
        David_Gaible
        Level 5
        June 8, 2017

        Thanks for the info Dan!

        Valerie_Whitin2
        Valerie_Whitin2
        Level 4
        September 25, 2017

        Also note that, with Marketo's Email Delivery Power Pack there is a limit to how many emails you can run through it every month. I think the cost goes up with additional emails, so you may want to ask your account manager for that break down and make sure it meets your needs. But we used it at a previous company and liked it. It was fairly easy to use once you have it all set up (set up was easy too!).

        Akshay_Pant
        Akshay_Pant
        Level 4
        September 25, 2017

        Hi Stephanie Berry​,

        We generally follow Litmus as a preferred tool for email testing.

        Regards,

        Akshay

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