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Sarah_Samuels
Level 2
December 28, 2016
Question

Email performance reports based on segmentations

  • December 28, 2016
  • 2 replies
  • 2999 views

Hi all

I am using the Email performance reports within the analytics platform of Marketo, and note that I can group my results by segmentation.

My only problem is that it groups it by current segmentation and not the segmentation that applied to a person prior to the email going out.

This particular segmentation is based on behaviours with EDMs.  For example, we have a 'disengaged' segments which includes those who haven't opened an email for 6 months.  As soon as they open this email, they effectivley come out of this segment and into another.

I'm finding it difficult to track the success of my campaign to the 'disengaged' group as the report is showing current segmentation. 

Any ideas how I can do this?

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2 replies

Grégoire_Miche2
Level 10
December 28, 2016

Hi Sarah,

You will have to store the "disengaged" and similar information in a field and group report on this field. Then you will have to manage the update of this field accordingly to your rules.

Indeed, there is not mechanism in Marketo to use data "as of a certain date"

-Greg

Sarah_Samuels
Level 2
December 28, 2016

Hi Greg

Do you mean creating a field like 'original segmentation'?

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Grégoire_Miche2
Level 10
December 28, 2016

HI Sarah,

yes, that would be it.

-Greg

Sarah_Samuels
Level 2
December 29, 2016

Thanks Guys. As it's a very simple segmentation, I'm happy with this approach.  Good to know for future campaigns though!