Email Performance Report with Average Metrics

Forum|Forum|8 years ago
November 9, 2017
2 replies
3313 views

Some type of report that displays average rate metrics. By average I am referring to metrics calculated by adding all of your open rates/click to open rates/unsubscribe rates and dividing by the number of campaigns (emails). Currently don't have an easy way to compare how our company is doing against benchmarked data (industry average open rates, etc).

Marketo

Dan_Stevens_

Level 10

At this past year's Marketo Summit, new "insight" reports will be available that will place your metrics against other Marketo customers. I actually thought these were supposed to be available by now. Not sure when these will be released to customers.

3. Analytics: Empower your entire marketing organization with relevant and customizable dashboards. Marketo’s new dashboards will provide:
CMO Insights
Revenue attribution tied to marketing performance
Web insights
This full stack of analytics covers every role, from the everyday marketer to the CMO. Each will have actionable data to use in shaping their marketing strategies.
5. Performance statistics: “What’s a good email open rate? Click through rate? Deliverability rate?”
We believe the platform should provide you with a competitive advantage—data that you can’t get anywhere else.
We’ve distilled data from the past five years into key benchmarks, to show you how you’re performing against your peer group and help you optimize for best practices.