Email Performance report vs Smart List for delivered emails | Community
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Anonymous
September 7, 2016
Question

Email Performance report vs Smart List for delivered emails

  • September 7, 2016
  • 1 reply
  • 2479 views

Hey all,

Does anyone know the difference in how an Email Performance reports counts email sends vs how a smart list counts emails received?

I have an Email Performance report that shows 102 Sent. Is it safe to assume that this means Marketo sent said email to 102 people?

I then pulled a smart list with the filter "Was Sent Email" with said email and it resulted in 109 people.

The date setup/filters are the same in both methods. Would anyone be able to help me understand the discrepancy?

Thanks!

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1 reply

Josh_Hill13
Josh_Hill13
Level 10
September 7, 2016

There are several threads on this, please do a search.

Please keep in mind to refresh your list and report because some leads may be Pending. Generally the total Sent will be the same, however, Clicks and Opens may differ for a variety of reasons.

  • spam filters clicking links and opening
  • image blockers
  • people who click several times vs. # of people who clicked at least once.
Grégoire_Miche2
Grégoire_Miche2
Level 10
September 8, 2016

And also because Marketo is reporting Opens when the person clicks, event if the open event is not logged into the activity log (meaning the pixel tracking has not been downloaded). In this case the Number of opens in reports is higher than what the "Opened email" smart list shows.

-Greg

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