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Dan_Stevens_
Dan_Stevens_
Level 10
April 4, 2014
Question

Email performance report totals: weighted or unweighted?

  • April 4, 2014
  • 1 reply
  • 1216 views
When looking at the totals of an email performance report (when more than one email is listed), are the percentages a weighted average – which give greater weight to those emails with larger distribution lists?  In otherwords if there were two emails:
  • Email 1: 10,000 delivered | 10% open rate
  • Email 2: 100 delivered | 50% open rate
 Would the total open rate % be 30% (unweighted) or 10.5% (weighted)?
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1 reply

A
Anonymous
April 4, 2014
Hi Dan, 

good question. The total open rate is weighted, so it would be 10.5%. 

Good luck!
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