Email performance report is not showing any unsubscribes

Forum|Forum|12 years ago
April 20, 2013
4 replies
2818 views

I have had a lot of campaigns go out this week, and I know people have unsubscribed, but the analytics report is showing 0 as the unsubscribe amount for all emails. Any idea why this might be happening?

Marketo

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A

Anonymous

The most common error with analytics reports is the date setting. Are you certain the report has the right date setting?

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Anonymous

I am facing the exact same issue in both the email performance report and a smart list that I have run.

The activity log shows that my test record has unsubscribed - so I know the form and landing pages are working properly.

How long does it take for Marketo to recognise that someone has unsubscribed from a particular email and reflect it in the reporting?

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Anonymous

James many reports are not automatically updated in real time. Look for a refresh button in the bottom left corner and you should be able to force an immediate update.

Roxann_McGlump1

Level 5

If the email is not using the Unsubscribe footer in Admin > Email, or using a custom link with the {{system.unsubscribeLink}} token, Marketo will not register an Unsubscribe from it. Custom unsubscribe links built into emails or email templates that do not use the token will not result in an Unsubscribe activity and will not count as an Unsubscribe on the email performance report.