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Anonymous
May 30, 2016
Question

Email Performance Report by Lead / Contact Status

  • May 30, 2016
  • 1 reply
  • 1194 views

Hey Experts!

I set up an email performance . The expectation is to understand how leads/contacts at different buying stages (with different status) engaged with the email - opened,  clicked and unsubscribed.

Is Marketo showing their current status? My guess is it is. Is there a way to look at them retroactively, i.e. their status when they actually received the email and

their performance then?

Look forward to hearing your thoughts. Thanks in advance!

Cheers,

vivek

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1 reply

Grégoire_Miche2
Grégoire_Miche2
Level 10
May 30, 2016

Hi Vivek,

This is not feasible directly, but you can create multiple reports, one for each status. You will have to add a smart list for each status in each report.

BtW, the new email Insight will make this much easier. You will have to create a segmentation based on lead status and you will be able to easily use it in email reports as filters or as a grouping field.

-Greg

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