Email open rate low for gmail and yahoo domains | Community
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A
Anonymous
March 30, 2017
Question

Email open rate low for gmail and yahoo domains

  • March 30, 2017
  • 1 reply
  • 3658 views

Hi community folks,

I recently ran into a deliverability issue. Gmail and Yahoo are marking my acquisition emails as spam (according to litmus tests). So I first contacted the marketo support and was told I needed to double check the configuration of DKIM and SPF. But I checked with our network admin and found no issue with those configurations.

so I then went into those emails and found some bad links (I don't know how healthy links all of a sudden were changed into 404 urls prefixed with a marketo prefix string). Then I went ahead and changed those urls back to normal landing page urls.

After above is done, my daily drip continue to get low open rate of 6%-8% which sucks. As a result, the amount of clicks/leads I am getting dropped by half. So I then ran an analysis, still, gmail and yahoo domains are pushing my email into spam (in marketo it shows delivered, but those two domains are not getting opens).

At this point, I think gmail and yahoo somehow have both black listed my sender or my email content. Is there any quick fix I can apply to my drip of emails so the open rate can be fixed?

Thank you so much!

Li

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
March 30, 2017

I recently ran into a deliverability issue. Gmail and Yahoo are marking my acquisition emails as spam (according to litmus tests). So I first contacted the marketo support and was told I needed to double check the configuration of DKIM and SPF. But I checked with our network admin and found no issue with those configurations.

Does your network admin actually know how to check those configurations? It's very unlikely that SPF has any relevance to your situation (you have to pay extra to Marketo for it to matter).  But DKIM can't just be passively checked. Does Gmail show a DKIM failure?  You can send me an email to figureonecpr+liu01@gmail.com and I'll see if anything screams out.

A
Anonymous
March 30, 2017

Hi Stanford,

I just sent you one of my emails. Thank you for helping out. Let me know what you see is breaking and I can fixed it

Li

SanfordWhiteman
SanfordWhiteman
Level 10
March 30, 2017

Well, you're passing DKIM and SPF. The message is being sent to spam due to content: it's not sufficiently differentiated from cold spam you'd send to a purchased list. Can only suggest that you rework the messaging.

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