Question
Email Open and Click
Happy Friday All!
I have been looking at my Marketo email send data and comparing it to email send data from other platforms I utilize. When looking att the same / similar campaigns with the same deliverabilty etc, I have noticed that my Marketo Open and click through rates are 4 to 5 % points higher than my other campaigns.
Has anyone else experienced this? I know how Marketo measures opens with the image, but I was wondering if this is normal for other people.
Any help is appreicated.
I have been looking at my Marketo email send data and comparing it to email send data from other platforms I utilize. When looking att the same / similar campaigns with the same deliverabilty etc, I have noticed that my Marketo Open and click through rates are 4 to 5 % points higher than my other campaigns.
Has anyone else experienced this? I know how Marketo measures opens with the image, but I was wondering if this is normal for other people.
Any help is appreicated.