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L
Lakhani_s
Level 2
February 15, 2022
Question

Email Nurture Drip

  • February 15, 2022
  • 1 reply
  • 4912 views

Hi,

 

I want to create a nurture drip campaign for 12 emails, in that I need to set a cadence for every week and want to add a daily new contact in the same nurture drip.

 

If I add one contact today they get 1st email today and they will receive the next email next week, and if add 2nd contact tomorrow they will receive the next email next week. So, if I set a cadence for weekly then 1st contact gets the next mail on the as per 2nd contact cadence.

 

How to set a nurture drip for this?

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1 reply

M
matjazz
Level 6
February 15, 2022

Hey,

 

there are different options on how to approach that, many described here in the community as well (just search for nurture campaigns or engagement programs).

 

But maybe the best way to start is to check the documentation: https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/drip-nurturing/creating-an-engagement-program/understanding-engagement-programs.html?lang=en

 

The simple engagement program (stream with emails) should do for your scenario.

 

Best,

 

Matjaž

    L
    Lakhani_sAuthor
    Level 2
    February 15, 2022

    My concern is I set the cadence for today and add one person in the nurture to get 1st email drip and tomorrow I add another person in the same nurture drip at this time changing the cadence for tomorrow to get the same 1st email in this way I need to add daily contacts in the same drip so if am changing the cadence the 1st contact get the next email as per the last contact added into the nurture drip. 

    Is this correct, if yes then give a solution as I want every person to get the next email after one week of adding them in to nurture drip

    L
    Lakhani_sAuthor
    Level 2
    February 16, 2022

    any suggestions?

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