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Nate_Oosterhous
Level 7
February 7, 2018
Question

Email not delivered?

  • February 7, 2018
  • 2 replies
  • 8925 views

Background:

Today sent out an email around 2pm to around 700 email addresses we have an existing business relationship with.  Marketo tracks them as delivered, however, there are no opens which is highly unusual.

Question:

Could there be any reason marketo would track something delivered when it really did not for what ever reason?  If yes, for what reason?

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2 replies

Josh_Hill13
Josh_Hill13
Level 10
February 7, 2018

Sure.

  • Delivered isn't always posted back to Marketo.
  • Delivered is assumed if not otherwise bounced.
  • Opens isn't reliable.
  • Are there clicks?
  • Did you send a text only email?
  • did you wait long enough?
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Nate_OosterhousAuthor
Level 7
February 7, 2018

Hi Josh,

It has been almost 2 hours.  I show a 100% delivery rate with no opens or clicks or survey fill outs from the call to action in the email.  This makes me conclude it was not delivered in the first place but I have no way to identify why not since there were no bounces.  Any ideas on why that could be?  Also the email was sent to one company.

Grégoire_Miche2
Grégoire_Miche2
Level 10
February 8, 2018

Hi Nate,

You also have to consider the possibility that you massively hit the spam boxes

-Greg

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    donley2045
    Level 1
    December 10, 2020

    We had a similar issue recently while doing a targeted account-based campaign to a particular company (about 300 names).  Is it possible to do something different in the sending of the email so that we don't hit a spam filter? I haven't been doing anything other than putting them into a send list.  I really need to be able to send emails to one account in a targeted fashion - do I have to actually do something with the send lists to make them smaller? Any help would be greatly appreciated!

     

    Thanks!

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    December 10, 2020

    If you send all at once, then you're leaving yourself at the mercy of the recipient's mailserver — and, even worse, you're compounding the problem by lowering the ongoing reputation of your domain and/or IP on their side.

     

    You'll need to send to small lists, spaced out much more than you might expect. Start with 50 (yes, 50) per day. Work up or down from there. If you can, find someone in IT who can tell you the limit (this can be very difficult due to internal politics).

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