Email is listed as 'invalid' but I can still email them | Community
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A
Anonymous
August 21, 2017
Question

Email is listed as 'invalid' but I can still email them

  • August 21, 2017
  • 2 replies
  • 3557 views

Hi

Recently I did a mailout for a small campaign to a select few leads. One of them however didn't receive an email and when I looked into the records, it was labelled as below:

However I can confirm that I can email this person normally and has responded to me with the exact same email even after I send the campaign. Any idea why this is happening?

Thanks

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2 replies

Josh_Hill13
Josh_Hill13
Level 10
August 21, 2017

Marketo appears to have received a hard bounce and Invalidated the email. From the description, it looks like you have an automated flow invalidating people at the 3 hard bounce. If the user truly exists, then their server may be blocking you for spam. Please ask them to whitelist you.

Marketo itself will never email someone with Invalid=T or Blacklisted=T.

Operational emails only get sent to Suspended=T and Unsub=T, but never the other two.

A
Anonymous
August 22, 2017

Hi Josh

Thanks for the answer. Makes sense - not sure why our email is blocked though..we don't really send a lot of emails?

SanfordWhiteman
SanfordWhiteman
Level 10
August 22, 2017

Spamminess isn't only, or even principally, about volume.

Nicholas_Manojl
Nicholas_Manojl
Level 8
August 22, 2017

Something slightly odd.

Email Invalid is usually a checkbox. In your case it is a read only field.

Email suspended is a similar field that once updated can't be reversed.

I wonder if there are some subscriptions out there who have their Email Suspended field described as "Email Invalid".

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