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vgccollege
Level 2
May 25, 2020
Solved

Email flow - Choices and Values

  • May 25, 2020
  • 2 replies
  • 3385 views

Hello! I am very new to Marketo and am currently setting up a Newsletter program. I have a pretty simple question that came up! 

 

The newsletter will be sent to partners in various countries around the world. I have created different Emails for the different languages and depending on which country is defined under the custom field 'Market'  they will receive a certain language option.

 

One of the emails will be sent to multiple countries.

 

My question for the Choice 1 is: Does is need to be 

 

If: Market contains Chile, Colombia, Dominican, ...

Email: xxx

 

OR

 

If: Market is: Chile, Colombia, Dominican, ...

E-Mail: xxx

 

Please see screenshot below. To be eligible to receive the Email only one of the countries would have to be applicable.

 

 

Thanks a lot!!

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Best answer by SanfordWhiteman

Hi,

 

The [contains] operator in Marketo doesn't parse a comma-delimited string into a list of separate items. If you do [contains]  "apple, banana, pear" that means you're searching for the literal string "apple, banana, pear." (Consider that users need to be able to search for a string that contains a comma, so it couldn't always be treated as a list!)

 

Rather, you want to use the green ⨁ sign. That lets you input a list of choices, each of which is searched for separately.

 

2 replies

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
May 25, 2020

Hi,

 

The [contains] operator in Marketo doesn't parse a comma-delimited string into a list of separate items. If you do [contains]  "apple, banana, pear" that means you're searching for the literal string "apple, banana, pear." (Consider that users need to be able to search for a string that contains a comma, so it couldn't always be treated as a list!)

 

Rather, you want to use the green ⨁ sign. That lets you input a list of choices, each of which is searched for separately.

 

SanfordWhiteman
SanfordWhiteman
Level 10
May 25, 2020

In addition, from the the look of this field (Market) you should think seriously about creating a Segmentation with a Segment for each group of Market values.

 

Marketo's Dynamic Content is based on Segmentations. While you don't always need to use the Segmentation — you may continue to use the flat Person field whenever you want — having it available gives you a lot more power with the platform.

V
vgccollegeAuthor
Level 2
May 26, 2020

Thank you very much for the swift response! This is very helpful as I am navigating through the platform. I'll look into the segmentations as well! 

V
vgccollegeAuthor
Level 2
May 26, 2020

I was a little too quick in my response. I just tried the solution with the green plus sign and realized that it's not there. Could it be because 'Market' is just a text field? 

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