Email domain change - Deliverability Issues? | Community
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MERGE_User_Admi
MERGE_User_Admi
Level 1
February 4, 2020
Question

Email domain change - Deliverability Issues?

  • February 4, 2020
  • 2 replies
  • 3103 views

If a company sent there emails from one domain; then chose to switch it to another domain would that now affect the successful delivery of emails from the company? Will there be deliverability issues?

How do I not have deliverability issues with the change?

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2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
February 4, 2020

The question is overbroad, so not possible to give a single answer.

 

If you set up DKIM properly (and SPF, only if you're using a branded sender domain) and are sending from the same, i.e. already-warmed, server IP, then a low-volume send after an overnight switch might be fine.  But you should not start blasting overnight, start with your most engaged recipients as with a typical warming approach.  And I'd advise making the domain switch itself clear in the Subject: line, even a loyal reader will be put off by a seemingly unsolicited email that doesn't explain that there was a rebrand.

    A
    Abhinav_saini01
    Level 1
    February 5, 2020

    There would not be issue but you need to work on IP warming first with most engaged customers and further you can go ahead with blasts. 

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