Email Deliverability - Missing column | Community
Skip to main content
S_D1
S_D1
Level 3
June 11, 2018
Question

Email Deliverability - Missing column

  • June 11, 2018
  • 1 reply
  • 2019 views

Hi,

In email deliverability campaign report, what the missing field( highlighted in red) means?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
June 12, 2018

AFAIK, "Missing" here means the email did not arrive in a user-accessible mailbox, neither Inbox nor Spam (hence disposition could not be determined). 

Josh_Hill13
Josh_Hill13
Level 10
June 12, 2018

correct.

Inbox=able to verify it reached the actual inbox

Spam=spam box, junk folder, or known spam filter block

Missing=did not see in above two, which usually means the Server or Link scanner blocked it well before it got to Spam box.

Generally, you should hope to be at 90% inbox rate if you are running a clean list with a good IP reputation. Generally, B2B emails have been falling below that more recently, prob due to the mass cold email craze.

Terms & ConditionsAccessibility statement

Loading footer...