Solved
Email Deliverability
If I follow the best practices, such as setting up my DKIM, SPF, Whitelisting, Email Invalid cleanup, get on a Trusted IP, etc. and still experience deliverability rates of let’s say, 80%, what more can I do?
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
If you warmed up your IP properly and you are still at 80%, then you can do what Jocelyn suggests by segmenting the database and email sends by personal domain and putting them out in batches. I think someone recommended 30-60min between sends for a domain.
But I suspect that your list is just bad. When I was around 85% I jumped to 98% by going through spam traps, multiple bounced leads, and people who hadn't done anything in awhile. Seems a bit odd that you'd have to cut 20% of your database to achieve 99% deliverability, but that's what needs to happen in many cases.
Another test after all this is to run smaller, more targeted offers on a consistent basis.
I have also asked people to sign up specifically for a new list/offer from an old list so I know who is engaged.
But I suspect that your list is just bad. When I was around 85% I jumped to 98% by going through spam traps, multiple bounced leads, and people who hadn't done anything in awhile. Seems a bit odd that you'd have to cut 20% of your database to achieve 99% deliverability, but that's what needs to happen in many cases.
Another test after all this is to run smaller, more targeted offers on a consistent basis.
I have also asked people to sign up specifically for a new list/offer from an old list so I know who is engaged.
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.