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Anonymous
March 24, 2017
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Email dashboard - clicks

  • March 24, 2017
  • 2 replies
  • 3276 views

Hi all - when looking at the dashboard of a single email send, in terms of the clicks report, can someone please explain to me what the difference is between the green marker and the grey marker?

Thanks,

Rebecca

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    Best answer by Dan_Stevens_

    For example, click to open stats are recorded next to clicks, listing 7.3% CTOR, as opposed to the 5.3% grey statistic.


    My bad - I didn't realize you had a separate CTO chart.  Apparently, when the result is so small, Marketo will zoom in to provide the result to scale.  So in your case, the 4.5% is meaningless - it's still a 2.2% click-thru rate.

    2 replies

    Dan_Stevens_
    Dan_Stevens_
    Level 10
    March 24, 2017

    Hi Rebecca - to ensure maximum visibility for your product questions, be sure to post in the Products space (** PLEASE READ BEFORE POSTING YOUR MARKETO PRODUCT QUESTIONS HERE ** ).

    The larger grey bar - combined with the green bar - represents "clicks-to-open", while the green bar are overall clicks (not just against those that opened the email).

    A
    Anonymous
    March 24, 2017

    Thanks Dan, I'll post in the correct spot next time. Is there a reason why Click to Open is given as a separate record and shows different results?

    Dan_Stevens_
    Dan_Stevens_
    Level 10
    March 24, 2017

    What do you mean by a "separate record"?

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    March 24, 2017

    Hi Rebecca,

    Pls move the email to "products" for future reference. And mark Dan's answer as correct, also for future ref, but also so that he gets the points

    -Greg

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