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A
Anonymous
June 6, 2013
Question

Email clicks reports

  • June 6, 2013
  • 2 replies
  • 1086 views
When in smart campaign, and looking at email results tab, does the "clicked" column include clicks to unsubscribe? 

I know there's separate column for unsubscribes, but wasn't sure if unsubs were also included in "clicks" column. 
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2 replies

A
Anonymous
June 7, 2013
Hi Ari,

Assuming that you are using the standard Marketo unsubscribe funtionality then a click on this unsubscribe does not count as a click in the clicks column in the report.

Rgs,
Cathal
L
lauren.galietti
Level 3
June 7, 2013
If you are not using the standard Marketo unsubscribe functionality then in the smartlist tab of the report you can add filters to eliminate people who have unsubscribed. For example, the way our unsubscibe function is set up, I add "data value changed" and then the constraint new value is false. The only problem with this is, it will remove all people who unsubscribed from the entire report. Not just the clicks column. I keep two reports, one that removes unsubscribes and one that does not.
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