Email Click Heat Map | Community
Skip to main content
A
Anonymous
August 28, 2014
Solved

Email Click Heat Map

  • August 28, 2014
  • 3 replies
  • 4427 views
Hi All,

Is there a function, or workaround to producing an email heat map in Marketo? I've run my Email Link Performance report that provides me with net clicks per URL, however, in my email the same URL is used in multiple locations. Is there a way to segment each click by URL location within an email?
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by

You could start tagging your URLs with querystrings to separate them, i.e.

http://yourwebsite.com/?link_location=banner

http://yourwebsite.com/?link_location=section_1

3 replies

A
Anonymous
Accepted solution
August 28, 2014

You could start tagging your URLs with querystrings to separate them, i.e.

http://yourwebsite.com/?link_location=banner

http://yourwebsite.com/?link_location=section_1

Dory_Viscoglio
Dory_Viscoglio
Level 10
August 28, 2014
Like Jason said, I will typically tag links when I have the same link multiple times in an email. Anything after a ? can be picked up as a query string. 
A
Anonymous
January 30, 2017

Hi. Stumbled upon this post, as I would like to get some data on where recipients are clicking. Do you know if these work with Google Analytics UTM codes?

Dory_Viscoglio
Dory_Viscoglio
Level 10
January 30, 2017

Hey Jack, the main thing is that you want to ensure that the links have something different about them. So, UTM codes probably won't do much for determining which links within the actual email were clicked, unless they have different UTM codes.

Terms & ConditionsAccessibility statement

Loading footer...