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Itay_Billet4
Itay_Billet4
Level 8
October 9, 2013
Question

Email Bounced constraints clarification

  • October 9, 2013
  • 4 replies
  • 1214 views
Could someone shed some light on the "email bounce" constraints (see below)? Does it pass any information into the "email suspended cause" / "email invalid cause" fields?



 Thanks!

Itay
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4 replies

Josh_Hill13
Josh_Hill13
Level 10
October 10, 2013
Itay,

The bounce cause may set the other two fields. So a Suspended by flow action or by a soft bounce will show up differently.

In this trigger, I think you'll have to use CONTAINS because bounce cause response codes vary widely by target server. Check your hard bounces for the bounce details to see what I mean.
    A
    Anonymous
    October 10, 2013
    Here are some sub codes:
    http://community.marketo.com/MarketoDiscussionDetail?id=90650000000Ph6TAAS
      Itay_Billet4
      Itay_Billet4Author
      Level 8
      October 10, 2013
      Thanks guys, I wanted to flag bounced email due to spam with this trigger, so I used the following:

      Email Bounce: Email is Any
                            Details contains "spam"
      Flow Action: change data value: "marketing suspended" is true
                            

      A
      Anonymous
      October 10, 2013
      Hi Itay, I stopped using this, as some spam reasons are only temporary. Example SpamCop is only marking the spam for 4, 8, 12 hours, and so so. This also happens because another customer on your shared Marketo server is sending SPAM. So why would you suspend marketing? You didn't do anything wrong and you do want to email that lead again within a certain period right?

      I will only reactivate this (to improce trust score) when Marketo starts assigning IP's per customer.
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