Email Analytics vs. Email Explorer | Community
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A
Anonymous
August 12, 2015
Question

Email Analytics vs. Email Explorer

  • August 12, 2015
  • 2 replies
  • 1638 views

I pulled two reports, one from Email Analytics and one from Email Explorer.  The Email Analytics report shows me a total of 171 clicks for 2 emails sent on July 31st. The Email Explorer report shows a total of 225 unique clicks for those same 2 emails sent on July 31st. The Email Analytics program in Marketo doesn't appear to include unique clicks, just "clicks." I would think that the total clicks from this report would be higher than the unique clicks in the Email Explorer report. Can anyone explain this discrepancy please?

Thank you,

Laura

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2 replies

A
Anonymous
August 13, 2015

Laura Kimball​ FYI. I moved your post to the Products and Support​ since it related to the Marketo product.

A
alex.stanton
Level 7
August 13, 2015

Hi Laura,

If I understand correctly, you are looking at a report in MLM (ie, in the Analytics tab of Marketo) and at a report in Revenue Cycle Explorer. In this case, the way the two calculate results are very different.

This post in the community Re: Explanation of Email Link Performance Data has more information about the Email Performance Report (in the Analytics tab). I would run a smart list of the records that clicked and see what number comes out.

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