The easiest step is to edit the Unsubscribe page. But you'll want to get more sophisticated than just unsubscribing.
Also see some ideas here: http://www.marketingrockstarguides.com/subscription-management-tips-for-marketo-454/
A
Anonymous
July 25, 2014
I see I can edit the code in the admin section, but I want to be able to edit the page itself. For example, I want to change our logo that came with our unsubscribe page, as well as the color scheme.