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Raina_Chrobak
Raina_Chrobak
Level 2
February 6, 2017
Solved

Edit report dimensions

  • February 6, 2017
  • 1 reply
  • 2845 views

I'm a marketing analyst and I'm new to Marketo. I'm trying to download a report with email results. I see that there's a report that has the basic stats (delivered, opened, etc), but there's no send date available in the report (first activity date is not the same thing).

In addition, I'd like to be able to pull reports that tell me what folder the email was in, whether it was a test or not, and if it was a test, what it was tested on (if a subject line, what the results of the two subject lines were). I don't want to go into each email individually to gather results.

Thank you!

Best answer by Grégoire_Miche2

Hi Raina,

There are multiple components to your answer:

  1. You will not be able to add these dimensions to the mail performance report. This is why the naming convention is so important in Marketo
  2. with regards to A/B tests, they have their own reporting system, but then you will have to report on each test separately.

-Greg

1 reply

Grégoire_Miche2
Grégoire_Miche2Accepted solution
Level 10
February 6, 2017

Hi Raina,

There are multiple components to your answer:

  1. You will not be able to add these dimensions to the mail performance report. This is why the naming convention is so important in Marketo
  2. with regards to A/B tests, they have their own reporting system, but then you will have to report on each test separately.

-Greg

Raina_Chrobak
Raina_ChrobakAuthor
Level 2
February 6, 2017

Thanks, Greg! You mention that the A/B test have their own reporting system, where is that?

Grégoire_Miche2
Grégoire_Miche2
Level 10
February 7, 2017

A/B tests have their own dashboards.

See Email Tests - Champion/Challenger - Marketo Docs - Product Docs  and Email Test - A/B Test - Marketo Docs - Product Docs

-Greg

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