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A
Anonymous
January 25, 2016
Question

Edit MetaDescription / preview text?

  • January 25, 2016
  • 3 replies
  • 6173 views

Hi guys,

We edited an email template but didn't know we had to update the metadescription / preview text, so we got something like this:

Subject: Our webinar is tomorrow!

Preview text: Our webinar is in one week, so don't be...


I've attached a screenshot of the problem.

I can't seem to find the space to edit this anywhere in Marketo.

Also, our emails are stored in marketing activities, not in the design studio.

How do we fix this?

Thanks!

Andrew

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3 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
January 25, 2016

Hi Andrew,

The preview text comes from the very first line of the email.

Usually, it's better to set this as an editable zone in the template, so that you can change it for each email, at the very top of the email, together with the view as web page.

-Greg

Justin_Cooperm2
Justin_Cooperm2
Level 10
January 25, 2016

The "preview text" is called a "preheader" and there is a relevant thread here:

Re: Email Preview Pane

Regarding where Email assets live in Marketo, they can live in either Marketing Activities or Design Studio. Both are accessible from any Marketo Smart Campaign, regardless of where you created them. Also, you will see a view of all emails in your entire subscription if you go to Design Studio and click Emails.

A
Anonymous
July 7, 2016

I have a recommendation to make here:

-Make a business decision and stick to it.

It gets very hard for Marketo Users to find things when they are in different places, specially when it is a busy instance with multiple users.

Governance and documentation plays a very important role.

A
Anonymous
January 25, 2016

It could also be coming from your plain text version (make sure you update to match your HTML) or if you have an image with Alt text before your text.  As Gregoire mentioned, it's best to make it editable zone in your email template.

Grégoire_Miche2
Grégoire_Miche2
Level 10
July 8, 2016

HI Chantelle,

With the editor v2, this is no longer needed. There is a built-in feature that makes it straightforward.

-Greg

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