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Rich_Miller2
Rich_Miller2
Level 2
July 17, 2015
Question

Dynamic Landing Page URL Based on eMail Driving Traffic

  • July 17, 2015
  • 3 replies
  • 4013 views

Hello all,

We have a campaign with multiple emails driving traffic to a marketo landing page. That landing page has a link on it that will drive traffic to a non marketo site.

We want to be able to track which mail drove traffic to the marketo LP that drove clicks to the non-marketo site.

The idea is to have the marketo LP link url be dynamic in some way so it picks up a portion of the UTM code that will be on the email link driving traffic to the marketo LP.

Does marketo have some way of grabbing the incoming url and then parsing to a dynamic URL that would sit on a marketo LP?

Thanks,
RM

3 replies

A
Anonymous
July 17, 2015

@Rich Miller​ Hi there. I moved your post to the Products and Support​ section. It seems to be the perfect place for it.

A
Anonymous
July 17, 2015

You can set up dynamic segmentation to accomplish what you want.

  1. Create a segmentation in the database section - we can call this segmentation "Marketo_Source"
  2. In your segmentation, create segments for each source that you'll be using - we can call these Campaign1, Campaign2, etc. The segmentation smartlist does not matter - you can use "email address is not blank" for all segments.
  3. Include this new parameter in your link from your email campaign - for example, the link to the Marketo page could be: info.company.com/page.html?utm_source=Campaign1&utm_medium=Email&utm_campaign=Website&Marketo_Source=Campaign1
  4. On your Marketo landing page, dynamically segment your links to the external page with the Marketo_Source segment you created in steps 1 & 2. For each of the different sources, code the links accordingly with the right UTM codes - so you could do: company.com/externalpage.html?utm_source=Campaign1&utm_medium=Email&utm_campaign=Website
  5. Your external page should have the right UTM codes carried over.

Cheers.

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    July 17, 2015

    Charlie, the forced seg trick is always cool to have in your back pocket, but I think it's overkill here.  All you need is CSS:

    http://codepen.io/figureone/pen/bdjozj#website

    http://codepen.io/figureone/pen/bdjozj#billboard

    http://codepen.io/figureone/pen/bdjozj#direct

      A
      Anonymous
      July 18, 2015

      This is a solid approach as well, if one had access to a developer. Cheers.

      SanfordWhiteman
      SanfordWhiteman
      Level 10
      July 20, 2015

      Def'ly keep Charlie's trick in mind even though it seems (IMO) a bit much for this. I think I learned it from him originally and it's very cool!

      A
      Anonymous
      July 20, 2015

      Thanks Sanford. It's in my most-used bag of tricks and you can ask the kind folks in product to increase your segementations, which they may oblige to if you ask nicely.

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