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A
Anonymous
April 15, 2016
Solved

dynamic landing page for whitepapers

  • April 15, 2016
  • 2 replies
  • 3075 views

I'm gating my whitepapers with Marketo landing pages and forms in order to generate leads, however I've realised from a user experience perspective it would be very annoying to need to fill out a form for every whitepaper. Is there a way of setting up the landing pages so that the user is immediately brought to the whitepaper if they have subsequently filled out a form on the website and been 'captured' as a lead by Marketo?

Any help would be welcome!

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Best answer by Grégoire_Miche2

Hi Eoin,

You can use a feature that enables you to display a custom html instead of the form when the lead is known. This is available from the form settings:

In the custom HTML, you can just the link to the PDF.

-Greg

2 replies

Grégoire_Miche2
Grégoire_Miche2Accepted solution
Level 10
April 15, 2016

Hi Eoin,

You can use a feature that enables you to display a custom html instead of the form when the lead is known. This is available from the form settings:

In the custom HTML, you can just the link to the PDF.

-Greg

Dan_Stevens_
Dan_Stevens_
Level 10
April 15, 2016

I would love to see this functionality at the landing page level, rather than the form level - specifically when a single "gated content form" is used for all types of content/programs.

Grégoire_Miche2
Grégoire_Miche2
Level 10
April 15, 2016

Hi Dan,

Fully agree. Log the idea, I'll vote

-Greg

A
Anonymous
April 19, 2016

Hi,

i am really new to Marketo and am wanting to set up exactly what you are discussing. How exactly do you create a campaign so someone can request a whitepaper? I have 10 different pdfs that i want them to be able to choose from. Do I have to set up 10 different forms and landing pages so that they link to the 10 different documents or can you do it all in 1 form somehow?

Is there a Marketo Learning docs link you can refer me to for a step by step of how to set up this campaign?

Thanks, Lisa

Nicholas_Manojl
Nicholas_Manojl
Level 8
April 19, 2016

Hey Lisa - greetings from Wollongong

If you "follow" my profile we can exchange some direct messages.

I'm happy to help you get started. This kind of thing is fun for me. What you described seems pretty easy so I'm happy to help you get started.

A
Anonymous
April 19, 2016

Hi Nicholas

That would be great if you can help me, i really appreciate it.

I am now following you as suggested. if you could point me in the right direction so i can do this would be fantastic.

Thanks, Lisa

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