Dynamic Chat Reporting with Goals and Engagement | Community
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Stephen_Moore
Stephen_Moore
Level 2
July 31, 2026
Question

Dynamic Chat Reporting with Goals and Engagement

  • July 31, 2026
  • 3 replies
  • 72 views

I need to do some deep dive reporting on Dynamic Chat.
The packaged reports give me the top 5 pages - I need all of the pages where people engaged with Chat.
And then beyond that I need to know what goal were reach and if they engaged with a live agent/book a meeting.
Is there any way of doing this?

      3 replies

      SanfordWhiteman
      SanfordWhiteman
      Level 10
      July 31, 2026

      Look at exporting the Dynamic Chat activities from Marketo (there are quite a few) using the Bulk Export API, alongside the the standard Munchkin activities. This allows some really deep journey mapping.

        bamukher
        Adobe Employee
        bamukherAdobe Employee
        Adobe Employee
        July 31, 2026

        ​@Sreekanth_Reddy Any advice for Stephen here?

        Badsah Mukherji | Product Management, CX Enterprise - B2B Customer Journeys (Marketo Engage, AJO B2B) | Adobe, Inc.
        M
        Madhavaraman
        Level 2
        August 5, 2026

        The standard Adobe Marketo Engage Dynamic Chat reports are useful for high-level insights, but they have limitations such as only displaying the top pages by engagement. If you need a complete view of chat performance across all pages, goal completions, live agent interactions, or meeting bookings, you'll need a more advanced reporting approach.

        At Miinfotech, we typically recommend integrating Dynamic Chat with Adobe Marketo Engage, CRM (Salesforce or Microsoft Dynamics), and Adobe Analytics/GA4 to build custom dashboards that capture:

        • Chat engagement across all website pages
        • Goal completion by conversation or chatbot
        • Live agent handoffs
        • Meeting bookings and conversion rates
        • Campaign and revenue attribution

        This provides a comprehensive view of chatbot performance beyond the packaged reports, enabling marketing and sales teams to measure true business impact.

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