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January 3, 2017
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Dynamic address for email

  • January 3, 2017
  • 2 replies
  • 3557 views

Hi,

We send out emails with dynamic content which is segmented by 5 languages.

I need an address in the email to also be dynamic (based on the location of the sales team) and this has no relationship to the 5 language segments used.

What would be the best way to go about this?

Thanks in advance for the help.

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Best answer by SanfordWhiteman

If there's no applicable segmentation, nor any new segmentation that could be created to fill this need, then you have two basic choices:

  1. Persist the address as a custom field on every lead (not recommended)
  2. Velocity (email scripting, highly recommended)

Velocity basically picks up where segmentations leave off, and while it requires development skills, it is vastly more powerful than segs alone.

You might check my Velocity-related replies here and on the posts on my blog: blog.teknkl.com/tag/velocity.

2 replies

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
January 3, 2017

If there's no applicable segmentation, nor any new segmentation that could be created to fill this need, then you have two basic choices:

  1. Persist the address as a custom field on every lead (not recommended)
  2. Velocity (email scripting, highly recommended)

Velocity basically picks up where segmentations leave off, and while it requires development skills, it is vastly more powerful than segs alone.

You might check my Velocity-related replies here and on the posts on my blog: blog.teknkl.com/tag/velocity.

January 6, 2017

Thanks for the help, Sanford.

I believe that velocity is definitely the way to go!

This is how I've scripted the token, but I am unsure how to incorporate the html for address A and address B within the token to account for line breaks etc.  

Thanks in advance for the input!

January 6, 2017

Never mind! I didn't realize I could just copy the html straight into the token's script!

This is amazing thank you

SanfordWhiteman
Level 10
January 3, 2017

Also, please move your question to Products​. "Community" here refers to the Marketo Nation website itself -- and yes, this is confusing.