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Averil_Case
Averil_Case
Level 1
May 29, 2018
Question

durable unsubscribe - how to resubscribe?

  • May 29, 2018
  • 1 reply
  • 4030 views

Hi there,

Does anyone know how to resubscribe leads who have previously unsubscribed?

Some people in our database have unsubscribed, but have then later filled out a form to resubscribe.

I have tried to resubscribe them in a smart campaign by using 'change data value' | attribute: Unsubscribed | New value: False.

and by also unticking the unsubscribed boxes manually in their records.


I understand that Marketo's durable unsubscribe feature is blocking these changes. Does anyone know how to get past durable unsubscribe for people who wish to resubscribe?

Thanks,


Averil

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1 reply

Grace_Brebner3
Grace_Brebner3
Level 10
May 29, 2018

Hi Averil,

Durable unsubscribe shouldn't block these changes - see Durable Unsubscribe - Marketo Docs - Product Documentation .

If these methods detailed in Docs aren't working in your instance, then it's possible that either updates to that field have been blocked or a smart campaign has been set to change it back. I'd recommend looking at the activity log for a lead that you can demonstrate this on and see what the data change history suggests.

    Kevin_Delgado1
    Kevin_Delgado1
    Level 2
    May 29, 2018

    Agree with Grace, check the field settings if you are blocking it from updates.

    Top right corner click Admin > Field Management > Search for "Unsubscribe" or if you have a different name for it > On the right, click the field > Field Actions > Block Field Updates > Uncheck anything you want to allow it to update.

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