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A
Anonymous
May 22, 2015
Question

Duplicate records created by BrightTALK and SFDC

  • May 22, 2015
  • 1 reply
  • 1302 views

I inherited my Marketo instance with a lot of duplicate records (over 60k). I've reduced them to a few shy of 15k. It seems to me that part of the current problem (not necessarily the source of the duplicates originally) is that SFDC and BrightTALK are creating duplicate records (same email address) as accounts already in Marketo. I've also created a trigger notification to let me know when a duplicate record is created and so far SFDC and BrightTALK seem to be to blame.

Is there a way to create a listening campaign to prevent this? !

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1 reply

Josh_Hill13
Josh_Hill13
Level 10
May 22, 2015

I'd speak with brighttalk or their docs to find out why it would create a dupe. Shouldn't you send Brighttalk leads to Marketo, not SFDC?

Marketo will always let a dupe through if it is from SFDC.

A
Anonymous
May 22, 2015

Ok, I will look into the BrightTALK documentation. The leads from BrightTALK are going into Marketo and not SFDC. This issue with SFDC seems to be separate issue of duplicate records being created.

Followup question: Is there a way to automate deduplication? -- I don't want to do it manually and I don't want to pay for the marketo service.

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