Duplicate Leads Automatically Being Created in Marketo - Possibly from Microsoft Dynamics | Community
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Julie_Colwell1
Level 4
March 1, 2018
Question

Duplicate Leads Automatically Being Created in Marketo - Possibly from Microsoft Dynamics

  • March 1, 2018
  • 4 replies
  • 6337 views

Hi All,

We have an integration with Microsoft Dynamics (MSD). When people get synced to MSD it creates one or more duplicate persons in Marketo and MSD without an email address. In the person activity, the duplicate record says it was created from a Form Fill Out but the form source says <unknown>.  We've reached out to support and they can't find the <unknown> form.

We've come across a couple of thoughts:

  1. There is hidden campaign is causing duplicates to be created
  2. The duplicates are being created from an MSD workflow (although the create date is first in Marketo is earlier than the create date in MSD)

Has anyone ever come across this before? Any insights would be greatly appreciated!

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4 replies

Grégoire_Miche2
Level 10
March 1, 2018

Hi Julie,

We have many clients using the MSD connector and have never experienced such an issue, so I would probably look into the direction you are stating.

The first thing to do is to look into the activity logs of these duplicates and more precisely into the lead creation and sync ones.

-Greg

Dan_Stevens_
Level 10
March 2, 2018

Can you post a screenshot of the Activity Detail in the activity log - specifically for the "web form fillout"?  It almost sounds like a local webhook may be creating these as part of some trigger campaign.

Elliott_Lowe1
Level 7
March 2, 2018

By 'form source' are you referring to the Webform ID in the Fill Out Form activity entry in the Activity Log and/or the value in the Registration Source Info field?

Grégoire_Miche2
Level 10
March 2, 2018

HI Elliott,

"Person is created" activity has 2 useful information:

  • Source type
  • Source Info

These are key to understand how the leads where created

-Greg

Julie_Colwell1
Level 4
March 2, 2018

There is no activity beforehand, just scoring and operational programs that follow afterwards.

Julie_Colwell1
Level 4
March 2, 2018

@Dan Stevens​ and @Elliott Lowe​

Here is a duplicate record that was created with no email address. The first item in the activity log and the activity details is below.

Grégoire_Miche2
Level 10
March 2, 2018

Hi Julie,

Can you also please paste here the details of the "form fillout" "new person" activity that is immediately before or after this one ?

It looks like the creation through a webhook calling a form.

-Greg

Dan_Stevens_
Level 10
March 2, 2018

Greg, don't you mean the "Person is Created" (or "New Person") activity?