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A
Anonymous
May 9, 2017
Question

Drip Campaign

  • May 9, 2017
  • 1 reply
  • 3211 views

Hello Marketo Community,


I have a nurture stream set up based on specific triggers. Once a trigger criteria has been met, an email will only be sent out once, or the lead will be removed from the flow if there was a form fill.

What is the best way to structure this program? I've created an engagement program with various streams and a somewhat complex transition rules. It also doesn't make sense that I should have to set a cadence for emails since they are only meant to be sent once if a trigger criteria is met. Should this be done via engagement program streams or "Request Campaigns" over various smart campaigns? (I'm reluctant after learning best practices since this may crowd the instance with API calls and slow it down, cause race conditions, etc.)

Any feedback is appreciated.

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1 reply

Eric_Salamon1
Eric_Salamon1
Level 6
May 9, 2017

I may be wrong, but is you want to stop someone from continuing down the same nurture path once success criteria has been reached you need to remove them from the flow, but that could be a smart campaign where you do that then create another action to alert the appropriate people internally or specific information is then sent.

A
Anonymous
May 9, 2017

Thanks for the correspondence. My question was more broad on how best to construct the campaign, not what criteria I should use. The question is whether I should use an engagement program with stream transitions, or if I should use multiple smart campaigns with a Request Campaign trigger.

Eric_Salamon1
Eric_Salamon1
Level 6
May 9, 2017

Well they are both useful, but I think if you are going to be updating content more often you should probably use the nurture (engagement programs with the stream transitions), but if you won't be updating it all that often then it may be better to use smart campaigns. it really depends on the content how often you refresh it and how much there is.

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