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A
Anonymous
December 14, 2016
Question

Double opt in process

  • December 14, 2016
  • 2 replies
  • 3195 views

We currently have a complicated double opt in process within Marketo for our German contacts which includes several smart campaigns. Just wondering whether anyone has a more simplistic process? 

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2 replies

A
Anonymous
December 14, 2016

Hi Jeena,

Could you provide some more detail on what your current setup is?

Thanks,

Nate

A
Anonymous
December 15, 2016

Hi Nate,

Once people have competed a form they receive a confirmation email with a link they have to click to get to the asset, they then will receive another email to confirm they are happy to opt in. Finally they will receive a third email with all the information that we hold for them. This is all triggered with various different smart lists and smart campaigns.

Kind regards,

Jeena

K
kpara3-2
Level 9
December 15, 2016

Hi Jeena,

The process does require different assets (think the double opt-in email, and the confirmation LP) and several campaigns. What we like to do is have one program for email compliance and have that house the implicit, explicit, and double opt-in functionality. The program is usually built with a custom channel to have program statuses that mimic the opt-in level of the lead. But long story short, the process does require multiple campaigns usually as you mention.

Kim

A
Anonymous
December 15, 2016

Hi Kim,

Thank you for sharing what you are currently doing.

Jeena

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