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October 22, 2014
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Does sending emails in smaller batches improve deliverability?

  • October 22, 2014
  • 12 replies
  • 6872 views
From what I understand, some corporate servers will block emails from reaching their final destination if they see a lot of emails with the same content coming through at the same time.

Does anyone have experience with sending out emails in smaller batches over time? When does it make a difference?

TIA

Patrick
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Best answer by
Use the Send Email condition in your flow step. Then click Add Choice. Now with the choices, you can get as granular as you want. My 2 favorites are alphabetical and random sample.

Example conditions for flow:
If email address starts with a; b; c  send email. Default Choice: do nothing
wait one hour
If email address starts with d; e; f  send email. Default Choice: do nothing
wait one hour. yada yada yada

 or

If random sample is 25 (representing 25% of the whole list)  send email. Default Choice: do nothing
wait one hour
If random sample is 25  send email. Default Choice: do nothing
wait one hour
If random sample is 25  send email. Default Choice: do nothing
wait one hour
If random sample is 25  send email. Default Choice: do nothing

 

12 replies

October 28, 2014
It has never happened to me before. In the random sample field did you place a "%"? I just input a number (i.e. 10% = 10, 20% = 20). I always make sure that all the numbers in the random sample equal to 100.
 Try the email route and see if it does the same thing.
February 5, 2015
Would the following flow work so that you do not send the email to the same person multiple times as Patrick had indicated?

If random sample is 25  send [01 EMAIL]. Default Choice: do nothing
wait one hour
If was sent email is [01 EMAIL] - Do nothing
If random sample is 25  send [01 EMAIL]. Default Choice: do nothing

wait one hour
If was sent email is [01 EMAIL] - Do nothing
If random sample is 25  send [01 EMAIL]. Default Choice: do nothing

wait one hour
If was sent email is [01 EMAIL] - Do nothing

If random sample is 25  send [01 EMAIL]. Default Choice: do nothing